History

Where we come from & where we want to go.

Andreas Tischhauser, founder and Head coach of novis electronics, has frequently had the right instinct in his life and encourages people to rely on their feelings more. One of his business cards with the title Hofnarr (Court jester) is still one of his favourites. "We hide behind titles too much. There is a lack of courage to show emotions. People try to score points with unintelligible arguments. Today there is a lack of courage to present personal points of view." This attitude was also the trigger for the foundation of novis electronics in 1996.

I wanted to prove to myself that what upsets me in others, I can do better myself.

~ A. Tischhauser | novis

2025

DACH here we come

The leading independent market developer for CE products in DACH

2022

25 years novis

2021

Start of activities in the German market

Xplora

Takeover of Xplora representation and distribution

2020

Market leader

Market leader in the passive loudspeakers segment

2019

TCL

Takeover of TCL representation and distributionder TCL

SAVANT

Takeover of representation and distribution for Home AV Solutions

2017

Sonoro

Takeover of Sonoro representation and distribution

Electronic Data Interchange

First integration of partners with Electronic Data Interchange

2014

Market leader

Market leader in the distributed audio market segment with Sonos

2012

Onkyo

Market leader in the AV receiver market segment with Onkyo

2011

Welcome to novisgroup - Stilus AG

Takeover of Stilus AG - your partner for audio/video solutions

2010

Klipsch

Takeover of Klipsch representation and distributionder Klipsch

2009

B2B Shop

First B2B Shop in the CE industry

Sonos

Takeover of Sonos representation and distribution in Switzerland and Liechtenstein

2008

Market leader

in the AV receiver market (Onkyo) and in the AV furniture sector

2004

From Fehraltorf to Uster

Relocation of the company from Fehraltdorf to Uster to an area of 3700 m2 including 800 m2 showroom

2003

Takeover

Takeover of Balcar Electronics AG

2002

Look and Listen Stores AG

Founding of the company for innovative retail/B2C concepts

2000

Cablecom

Development, realisation and implementation of a distribution concept for the market leader Cablecom

1999

Nokia

NOKIA certifies novis as one of 5 service centres in Europe

1997

Market leader

in the market for digital set-top boxes. Major order from the largest cable operator in Switzerland

1996

NOVIS transforms customers into enthusiastic fans ...

and goes in completely new directions. A high standard for a newly founded company whose goals are to be the most competent general contractor for home and business media products and services

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