As Head of Category Management at novisgroup, I'm only too familiar with this as a family man. The weekend trip is coming up, or the family holiday is just around the corner. The checklist is ready and the suitcases are slowly filling up with clothes, sunscreen, slippers, Pampers for the little ones, toys, emergency kit and much more.
The day has finally arrived and the whole family is brimming with excitement, because today it's finally time to go.
Off on holiday. We go through the checklist again, check that everything is ticked off the list and off we go on the long-awaited trip. Honey, do we have everything? That is a frequent and legitimate question. Have we also thought about how to keep the kids amused on the long journey?
Often too little attention is paid to this question or the children are simply occupied with books, the parents' smartphone or the radio programme in the car. But couldn't we make it a little more "modern and child-friendly"?
We at novis answer this question with a resounding YES!